Lesson 1 - Your Brand Avatar

In today's lesson, we're learning what this whole big "branding" concept really is and how to start defining our brand style by creating a Brand Avatar.

hint: click the little arrows on the bottom right corner of the video to watch the video in full-screen! (In this case, bigger is definitely better.)

Homework - Define your brand avatar

Imagine your brand is a person. What would that person be like? What would they love? What would their friends love about them?

Download the Lesson 1 Worksheet to brainstorm your brand avatar's qualities

Then come over to our Facebook group and share who would play your avatar in the movie of your brand.