I already know I want the course

I hear ya... this whole "branding your business" thing can feel really overwhelming

  • You're spinning your wheels trying to figure out how to stand out online. You've read all the blog posts, tried all the tactics, but you just aren't getting the results you crave.
  • You've tried piecing together your own branding (you picked some colors you love, you have a pinterest board going for inspiration... maybe you even had your cousin design a logo!) But it just doesn't feel right. It doesn't look like you pictured it would in your head.
  • There are SO MANY choices! So many pretty colors! And fonts! And stock photos! (Oh my.) You love everything, how could you possibly focus on just one look?! (So as a result, your style is all over the place and people don't really get what you're about.)
  • You love the idea of creating a business and brand that are authentic, but what does that even look like in real life? How do you take what's on the inside and show it on the outside?

You are not alone! I've been there, and I get it. And you don't have to keep feeling this way.

Girl, you are AWESOME. And it's time for the world to find out just how amazing you are.

Imagine what it would be like to...

  • Confidently market your business because you know who you are and what you're all about--and your online presence reflects that!
  • Attract the RIGHT clients and customers to your business (because they totally get you and love you.)
  • Shave hours (hooooooours) off your design time because you have clear brand standards that are easy to implement.
  • Look like the totally legit business owner you are and not just some little lady with a hobby. (I know you know what I'm talking about.)
  • Tackle any new biz challenge that comes your way because you know you have a loving teacher and a community of supportive entrepreneurs in your corner to help you learn whatever you need to learn

It's all within your reach! I promise!

I'm here to help! I'm tired of seeing brilliant business owners not reaching their potential.

That's why I created

a step-by-step ecourse that teaches you how to design a brand you love

In my work as a graphic designer, one common problem has stuck out–I meet so many women who have amazing ideas for their business--but they get stuck when it comes to communicating them in a way that’s unique, authentic, and eye-catching. They’re discouraged–by their roadblocks with creativity, by technical challenges with software, and by mixed messages from the noisy internet world. Yet business owners everywhere continue to stumble their way through creating their own materials.

That’s where I come in! (Oh hey, I'm Emily by the way... more about me later.) I created this class to give entrepreneurs a new option when it comes to their branding and design work. I'll help you dig deep to find the real heart of your brand and then walk you through designing every element of your brand style guide using free software. Branding, design, and technology don’t have to be a struggle anymore!

This course changed the way I do business. I feel ready to share my ideas and products with confidence. I went from floundering on my own to looking like a pro by taking this course. Emily made things so simple! She is fun and enthusiastic. She makes everyone feel welcome and helped each of us when we got stuck.

Erika Swafford Erika Swafford Photography

Baby, it's your time to shine!

You've got a big heart and big dreams, and we're ready to see all the beautiful light you have to share with the world.

In this course, you'll learn...

  • How to get to the heart of who you are, the superpowers that set you apart, and how to sprinkle in your unique flavor
  • How to define your personal brand style (even if you love every color and every font)
  • How to communicate all that magical goodness that's on the inside with the actual world (so... you know... people can buy your stuff!)

Which option is right for you?

Online Course

VIP Level

The Branding from the Inside Out online course includes...

6 online modules (each includes easy-to-follow video lessons, thought-provoking worksheets, and hands-on activities)

Supportive Facebook group - Post your assignments for feedback, reach out for help, show off your brilliance, and make new friends

Monthly Q&A sessions via FB Live - Get extra help from Emily during our monthly Q&A sessions

The V.I.P. Package includes...

The Branding from the Inside Out online course
Including the online modules, supportive facebook group, and monthly Q&A sessions

1-Year Membership to the Biz BFF Hive
The most supportive group of entrepreneurs on the internet! The hive is a combo of courses, community, and coaching all in one. You get...
New courses/workshops every month After you've defined your brand, it's time to show up and shine brilliantly in all areas of your business.
Active Facebook community - Hive members give the most thoughtful, supportive help to each other! Get daily help and meet your newbest friends.
In-depth support and custom tutorials - I'm in this group every single day answering questions, and even recording custom how-to videos when you're stuck on something!

Truth Talk Live Series
Monthly live interviews with thought leaders who are owning their truth and wildly succeeding in business and life!

The Truth & Dare Retreat
Dive deep with me in person! Join me and a small group of daring women for an in-person retreat! We'll get to the heart of who you are, what you desire, and work through any roadblocks that are standing between you and your most exceptional life & business.

Branding from the Inside Out is open for registration

Choose the package that's right for you!

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397

I know you love details!

learn more about everything that's included

The Online Course

Branding from the Inside Out consists of 6 Modules

Module 1: Let's Dig Deep

We’ll define your brand’s core values, your super powers, and your unique flavor as a business owner. During this module you’ll:

  • Learn how a dirty martini changed my entire perspective on branding
  • Discover why it's really not all about your logo
  • Learn what the hell visual branding is and what it can do for your business
  • The exact place to start your journey toward building an authentic brand
  • Celebrate and share your unique super powers (and learn how the very things I was teased for in high school have become my greatest asset and landed more clients than anything else)

Module 2: Setting the Mood

Break out the gluesticks, we’ll start to define a visual identity by creating a mood board. During this module you’ll:

  • Use images to evoke feeeeeeelings
  • Find inspiration all around you (not just on Pinterest!)
  • Learn how your dream client fits into this picture (and how your branding can make her excited to say "Here! Take my money!")
  • Express your personal style in a way that feels comfy and looks totally profesh
  • Create a mood board collage to serve as inspiration for the rest of your branding work

Module 3: Color your World

Easier than getting dressed in the morning. We'll define your brand's color palette. During this module you’ll:

  • Communicate your brand’s personality instantly with the right color palette
  • Attract your dreamiest dream clients with color psychology
  • Choose a go-to colors that look amazing together so you never have to make a color decision ever again
  • Find out what those funny #letternumber combos mean and how they save you tons of time
  • Hear why I spend every weekend at Home Depot (and how it relates to branding!)

Module 4: What the Font!

We’ll choose your go-to brand fonts (Comic Sans be damned!) During this module you’ll:

  • Communicate your brand style through typography (that's a fancy word for fonts)
  • Save yourself from the 7 deadly sins of fonts
  • Pair fonts like a pro so you stop looking like a crazy person
  • Find the highest quality fonts without breaking the bank
  • Learn what to do when you can't use the font you want

Module 5: No Logo? No Problem!

We’ll design a logo from scratch (no design degree required) During this module you’ll:

  • Learn five types of logos and which kind YOU should have
  • Design your own logo using FREE design software! (Even if you’re not an artist)
  • Avoid common logo blunders
  • Learn how (and why) to create alternate versions of your logo for different uses

Module 6: Your Brand in Action

Never spend an hour staring at a blank screen again! We’ll design your brand style guide. During this module you’ll:

  • Create a Pinterest-worthy brand board using free design software
  • Use your brand board as an anchor to stay consistent in your future design work
  • Learn techniques for using fonts, shapes, colors, and photos in your designs
  • Learn my best tips for designing for web, social media, and print
  • Graduate with a totally professional brand identity that YOU designed for yourself! Get ready to take the world by storm!

I took Emily’s Branding From the Inside Out and loved every minute. Not only did I gain great value out of the class sessions, the best part was I had a time set aside to focus on my rebranding and actually got tasks done that would have taken me months, just with life getting in the way. I progressed quickly in getting my brand colors, which I love now, newly designed cards, and social media layouts that I can do MYSELF with confidence from what I learned. I am now excited about my branding and can’t wait to share it everywhere. Emily was super friendly and fun to work with. I look forward to the next class she offers.

Kate Byer Kate Byer Interior Design

More things you should know

  • We'll work with entirely FREE web-based programs

    I’ll show you how to save money in every aspect of your brand identity and help you determine where to invest a little more and where you can save. Good branding doesn’t have to cost a fortune!

    We’ll be using Canva for most of our design work. (For logos, I recommend Google Draw or PicMonky–and I’ll show you exactly how to use those too!)

  • Don't worry about getting stuck

    You can ask questions about any module, any lesson, any activity, or anything related to branding and design! I’m not just throwing videos at you and expecting you to learn on your own. I am right here with you and ready to help.

  • You’ll be joining a group of entrepreneurs with similar goals

    Doesn’t it feel better knowing you’re not alone? To me, this is the best part of taking a course–connecting with others and bonding with them through a shared learning experience. The group support and encouragement I’ve seen in past rounds of Brandng from the Inside Out has been one of my favorite things to witness!

  • You get instant access to the whole course!

    As soon as you register, you’ll get instant access to the entire course and the supportive Facebook community!

    Each module is broken into bite-sized lessons so you can learn at your own pace. (Binge watch in a weekend or watch one video each day while you eat breakfast.) I’ll send emails every week to help guide you through.

    Don’t worry about ever “falling behind” because this content is yours forever! Which brings me to…

  • You will have lifetime access to this course and all future updates!

    Woah. Mind-blowing, right? This means you don’t have to wait until next time because you want to experience the new and improved branding 2.0 class. You’ll get to! And the version after that and after that and after that… Any time I add or improve content, you get that at no extra charge! And if you ever decide to change directions in your business, you can come right back to the class and refresh your branding skills!

I'm so ready to do this whole branding thing!

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397

Join at the VIP Level and you also get a whole year in the Hive


The Hive includes a library full of easy-to-follow courses and tutorials. Each course is broken down into bite-sized lessons so you can jump in and learn exactly what you need when you need to learn it.

Course topics include customizing your website, creating social media images, designing your own business cards, and more!

All courses are self-paced and available to watch 24/7. New courses are added regularly, and Hive members can suggest ideas for future courses!


Just because you're a solo-preneur doesn't mean you are in this alone! The Hive is a supportive community of like-minded entrepreneurs. Lean on your hive sisters for encouragement, feedback, and help when you get stuck.

The Hive Community is a private facebook group that is included in your Hive membership. You can ask questions, share wins, and get feedback on what you're working on. In this close-knit group, you'll meet biz bffs who can become good friends for life! (It's like having coworkers, except no one steals your lunch from the fridge.)

The Coach

Ok I don't usually call myself a "business coach" because coaching is such a broad term, and I like to be specific! (But I also really like alliteration, so I had to go with a c-word!) What I really am, is a professional best friend for business owners.

You know that friend who is always there for you? The one you can be your real self around? The one who cheers you up when you totally bombed and who celebrates your wins as if they were her own? Yeah, that's ME! I'm that friend!

And bonus... I also let you copy off my notes. Which means I've done all this business stuff for years, I've taken all the classes, read all the books, and I don't hold back about anything I've learned. And I share it in a way that's super easy to understand and implement.

It’s the community for me, definitely. I had been in [another community] but it was so big, I couldn’t make real connections with people. It was impersonal and even competitive. In the Hive, I can be myself and I know that I can ask anything, and no one’s going to judge me, they’ll give real feedback so I can improve, and in a thoughtful, kind way. I’ve made genuine friendships in the Hive.

Jacqui John Brissie Bites

A whole year of support? Yes please!

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397

Join at the VIP Level and you also get the Truth Talk Live series

In the months leading up to the retreat, you'll get the exclusive opportunity to hang with some of the world's most incredible entrepreneurs. Each woman in this series is someone who is out there rocking her truth daily.

We'll connect once a month via live video chat to hear how these women embraced their own true nature and their advice for embracing who you are. Then we'll open up the floor for YOU to ask your burning questions! Each session will be recorded if you can't attend live.

Join today for your chance to chat with Molly Mahar, Megan Hale, Racheal Cook, Darla LeDoux, and Jessica Eley!

Join at the VIP Level and you also get to come to the Truth & Dare Retreat!!!

This is the retreat you've been waiting for

Truth & Dare is a transformational weekend in the Pacific Northwest for women entrepreneurs just like you.

We'll dive deep into figuring out your truest strengths, super powers, and how you can lift others up in a way that lights you up. Then we'll work through the fears and roadblocks that get in the way of letting yourself shine. We'll combine deep, personal breakthroughs with practical strategies to help you reach your full potential.

Oh, and we'll also eat our bodyweight in licorice, play slumber party games, and form real, in-person friendships with the most incredible women on the planet.

(I know you want the deets: April 4th-7th, 2019 in Ariel, Washington--about an hour north of Portland. Keep reading for alllll the good stuff that's included!)

Your Registration Includes
  • Truth & Dare retreat experience, including soul-stirring workshops, thought-provoking activities, and joy-filled games (4pm April 4th through 10am April 7th)
  • Open-ended free time in the spacious lodge or surrounding forest area
  • Accommodations Thursday, Friday, and Saturday night at Anderson Lodge in Ariel, Washington
  • All meals, including breakfasts, lunches, dinners, and snacks from Thursday afternoon to Sunday morning.
  • All alcoholic and non-alcoholic beverages
  • Fun & delightful surprises and swag
  • A welcoming and supportive community of women entrepreneurs to encourage you and support you on your business journey long after the retreat

*If you absolutely can't make these dates, you can still choose the VIP package and attend a later retreat

The retreat seals the deal! I'm in!

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397

I designed these programs for busy ladies like you

Maybe you’re a mom. Or you have a day job. Or you’re in school. Or you’re up to your elbows in Etsy orders. Heck, some of you are probably all of the above! Setting aside time to work on your branding is so tough. I get that. And that’s why I’ve formatted this class to give you the best of both worlds: The 6-week course format is here to keep up your momentum and help you achieve the brand design you want in a short time. You have the support, energy, and accountability of your classmates and teacher to keep you motivated and moving! But… if you fall behind, it’s no big deal! You have lifetime access to the course material and facebook group, so you can go at your own pace and complete the work in whatever timeline works with your schedule.

You will never regret investing in your education

You know in your heart that investing in your brand identity is important, or you wouldn’t have made it this far down the page! Your branding is like your hottest first date outfit--it makes an impression and gives everyone a sneak peek as to what you’re all about. But there are many different ways you can invest in branding. You can hire a designer, you can have a website built, you can work with a brand strategist, you can take a course… how do you choose?

The invaluable thing about taking this course is that you’ll not only graduate with a brand identity that would cost thousands of dollars to hire a designer to create, but you’ll also be armed with a deeper knowledge of what goes into a creating stand out brand identity, so if you do work with a designer in the future, you’ll save tons of time (and tons of dollars) because you’ll know exactly what you want. And if you ever rebrand or start another business, you can get up and running quickly and inexpensively by doing things yourself. The skills you learn in Branding from the Inside Out will serve you for a lifetime.

And when you invest at the VIP Level, you are setting yourself up with ALL the support you need to create the business of your dreams. You not only get the course, you get an entire year of community, coaching, and courses in the Hive. And you get to dive deep with me during the immersive weekend retreat.

I have every bit of faith that this course and the VIP package will pay for themselves in no time!

When I signed up for Branding from the inside out, I knew that I needed a clear plan for my branding in order to really highlight my approach and what I offer. I had never really considered all of the details entailed in communicating my values and unique flavor, but Emily really helped us to identify those things that we want to showcase and then gave us tools for selecting colors, fonts, and designs that reflect those values. I think this is her genius, and I am so glad I had the opportunity to learn from her.

Shannon Meade Tweak Your Self Talk

I ‘get’ branding now that I’ve taken Branding from the Inside Out. Emily covered everything you need to start doing your own visual branding with intention—from the fundamental concept of branding to the the practicalities of choosing fonts, colors, and where to go to find all the best tools and resources for doing your own designs.

Effie Greathouse

I'm ready to show up for myself and as myself! (In business and life)

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397

So who's this Biz BFF lady, anyway?

I'm Emily Roach - the algebra-teacher-turned-design-diva behind Branding from the Inside Out, The Hive, and the Truth & Dare Retreat

I’m a multi-passionate entrepreneur with a big heart and a not-so-secret obsession with 90s pop music, Gilmore Girls, and caramel brûlée lattes. And I can’t wait to teach you how to show up more authentically and brilliantly in the world.

In 2009, I started a business designing wedding invitations and personal stationery. It began as a side gig--a creative outlet at a time my teaching job wasn’t allowing much creativity. When I got pregnant in 2010, I decided to see if I could turn my “little etsy shop” into a full time income that would allow me to work from home with my baby. I had no formal business training (aside from many childhood entrepreneurial ventures), so I fumbled through with a lot of trial and error--figuring out what worked and what didn’t. Luckily, I’m a scrappy DIYer, so that’s just the way I like it!

A huge turning point was when I let go of trying to design what I thought everyone else wanted and just created things that were true to my personal style. This was scary! Was I going too niche? Am I going to miss out on tons of potential customers? What if no one even likes my style?

You can guess where this is going--when I stopped trying to please everyone and started being true to myself, my sales soared. Magazines reached out to feature my invites. And my work became more profitable and more fun. But here’s the thing: I don’t attribute this to being a better designer than anyone else.

I learned that being clear and confident about who you are and what you have to offer the world, then presenting that in a cohesive and consistent way makes you the most desirable girl in the room.

I love that now I get to combine my love of teaching with my love of design and help business owners create their own remarkable brands that attract customers, clients, and raving fans in a way that feels authentic, cozy, and fun.

Emily teaches from her heart. And while she’s teaching, she never makes you feel like she knows more than you–instead, it is like you’re learning cool tricks from your BFF (Your Biz BFF that is!)

Sejal Fichadia Kindred Mother Care

I feel that I always came up with a bunch of ideas for branding & marketing my business but never knew how to execute them. Emily was able to take each step and break it down so that we could not only pick our colors, designs and templates but also know WHY those specific designs work best for us. I feel a better sense of control and direction after taking her class.”

Tiffanie Danley TD Real Estate

Who is this for?

This is for anyone who's ready to stand out from the crowd. (And who doesn't want to figure it out alone!)

Most of the women I work with fall into one of these groups:

You're starting something new. Whether it's your first business, you're offering a new service, or you're changing directions, you have an unfamiliar path ahead. This can feel really overwhelming! You want guidance and support as you chart new territories.

What you're doing isn't working. You've followed all the gurus and experts, only to find your hard work isn't paying off. You're confused, frustrated, and defeated, and all the advice seems conflicting. You're beginning to wonder if you're even cut out for this. (You are! You just need a Biz BFF to explain things in a way you understand!)

You've fallen out of love with your business. You started this for more freedom, more flexibility, and more earning potential. But now you hate it. You're wondering whether you should just throw in the towel. But... maybe there's still a spark deep in there that just needs a little fuel. Or maybe it's time to chase a new dream. (If this is you--the VIP package is for you. We'll unpack all this in the safe space of the retreat!)

Whether you have an online business or run a brick and mortar shop; whether you sell products or services; whether you’re a blogger, a freelancer, or an etsy shop owner--this is for you!

Branding from the Inside Out graduates and Hive members are...

  • photographers
  • teachers
  • doulas
  • house cleaners
  • freelancers
  • personal shoppers
  • coaches
  • makers
  • bloggers
  • seo consultants
  • hairstylists
  • writers
  • fine artists
  • etsy shop owners
  • bakers
  • speech pathologists
  • jewelry designers
  • fiber artists
  • massage therapists
  • interior decorators
  • health/wellness advocates
  • real estate agents
  • nonprofit directors
  • (just to name a few!)

I get it--there are a million courses out there, each promising results more dazzling than the last. And some just don’t live up to the hype. I don’t want this to be one of those courses.

I have complete faith that you can design a brand that feels authentic, fabulous, and oh-so-gorgeous. So if you find that after you’ve completed the coursework, you didn’t get your money’s worth, I will buy it back from you for the price you paid.

Here’s the catch: I do ask that you show up and do the work. To qualify for a refund, you’ll be asked to submit your completed worksheets and show that you gave this course your best effort. This refund window is open for the 30 days, so you have plenty of time to give this a try! 

(Please note that this refund applies to the online course. Retreat tickets are non-refundable, but they are transferrable) 

Just shut up and take my money already! I'm ready to rock my brand!

Online Course

Join the course!

Payment plan available!
Just 6 payments of $119

VIP Level ($3500 value)
Only $1997!

Join as a VIP!

Payment plan available!
Just 6 payments of $397