So I was walking home from crochet class last week, and out of nowhere the whole sidewalk came up and hit me right in the face! (Or I tripped on the curb and fell. Hard.) "Ouch" doesn't even begin to describe it. Falling on my face (in public) was super painful, really scary, and totally embarrassing. But in the week ... read more
5 emails you can send to your newsletter list
We've already discussed why email marketing is my favorite way to connect with my peeps and how to get started. So what about after you start? What happens when you have your list set up, people are starting to join, and... you have know idea wtf to write about?! I know you're building it up to be this big, scary thing. ... read more
How to get started with email marketing
Okay, so everyone keeps saying you need a "list." You know, like... an email newsletter. And they're totally right! Email marketing is rad--you get direct access to your audience's inboxes, where you can educate them, entertain them, and entice them to buy your stuff. (Over 90% of my sales are a result of email marketing! ... read more
How I plan my months to reach my goals
So my typical hot mess style of productivity has historically gone like this: Wake up, check Facebook, make a mental note to come back and answer people’s questions. Make coffee. Check email, mark everything unread so I can come back and respond later. Get my kiddo ready and off to school, come home, stare at the computer ... read more
WTF is GDPR and how to comply without freaking out
By now, I'm sure you've heard of the European Union's new law, the GDPR. (And if you haven't, that's ok! I'll tell ya what you need to know.* You can also read the whole thing right here on the official site.) So what is GDPR exactly?! GDPR stands for General Data Protection Regulation, and it was written and passed to... ... read more
Favorite Free Fonts Photos Templates and Courses – May 2018
Spring is in the air! And it's time for my monthly roundup of my favorite free things on the internet! Enjoy BFFs! Favorite Free Program - Typeform A couple weeks ago, I sent out a survey to my readers. (Missed it? You can take it here!) There are plenty of free survey tools out there, but I think the very best is ... read more
Favorite Freebies this April
Last month, I shared 11 of my favorite freebies and asked if I should make it a regular thing. The feedback was a resounding YES! So here we go! My favorite free things for April! Favorite Free Challenge - Unlock Your Brand Style This month, I’m running a brand new free challenge!!! I crafted this whole challenge ... read more
3 Signs It’s Time for a Rebrand (or to think about your brand for the first time)
When is the right time in your business to start thinking about branding? Is it right when you're starting out? Is it after you hit a certain milestone or income level? If you've been in business a while, is it too late? These are questions I hear all the time. And whether you're at the very beginning of a brand new ... read more
Can you really brand your Instagram?
Instagram is a super fun social media platform (because who doesn’t love looking at pretty pictures all day?) and with the growing popularity of Instagram Stories, the expanded features available to businesses, and the ability to finally schedule posts via scheduling apps--it is the perfect time for small businesses to hop ... read more
Favorite Freebies this March
I don't know about you, but I just love free shit. I sign up for every free download I can get my hands on. And some of them are crap, but some of them are awesome! So I thought I'd share a few of my favorite freebies with you to get your March off to a great start! Please note that I am not compensated or sponsored in ... read more